designware library

Many product based organisations have experienced the tension in balancing the demand and production sides of the business equation. Getting the equation right remains one of the key components in tuning the organisation on an ongoing basis...and for good reason too; the size of the prize can be significant:

• Reduced working capital from reduced inventory levels
• Reduced number of stock outs
• Reduced cost of finished goods

Too often, Sales see demand forecasting as an annual one-off exercise and tend not to give it their full attention. Marketers know the importance of forecasting demand but operationally get caught up in the need to shift product towards the end of their financial year through price promotions and the like. Production typically get caught in the middle with either large inventory levels and/or stock outs. Either way, business performance suffers.

Bearing Point and Intilecta bring to the market a behavioural based value proposition for Demand/Production problem.

By appealing to the ingrained behaviours and learning of people, existing processes can be brought to life, can be made engaging and compelling, and can be aligned to the "what's in it for me" behavioural driver. This can have a significant and compelling effect on the way people work.

The solution delivers highly specific, role based levers and alerts to specific roles within the sales and marketing / Manufacturing and Supply Chain organisations. The solution complements an organization's existing ERP, SC and CRM investments and uses existing data to drive new behaviours across the organization.

The result is tighter alignment between sales/marketing and production/manufacturing and enhanced visibility into the pressures, work practices and cultures that exist in each business area.

The resulting organizational collaboration and alignment puts accountability where it should be and closes the 'cause and effect' loop.