Beyond Business Intelligence
In many ways Behavioural Intelligence represents a new paradigm in the evolution of Business Intelligence.
While Business Intelligence is primarily focused on reporting and management analytics, Enterprise Behavioural Intelligence is concerned with driving specific behaviours and business outcomes through all levels of an organisation.
In many cases, the evaluation criteria used by Gartner in the BI technology platform space does not correlate directly with creating the 'total user experience' through the combination of Designware and software for the purposes of driving behavioural change. As a result, behavioural Intelligence requires additional criteria to assist in understanding what elements are required to drive and embed the business outcomes.
By taking a business led view of the problem space, behavioural intelligence drives very specific requirements in terms of how designware should be delivered to the user. With this approach, the technology requirements become much simpler and more specific when compared with typical BI technology platform vendors or for that matter, CRM vendors. As a result, Intilecta can be very specific about which functions and features the underpinning technology platform should exhibit.
This Designware led approach allows Intilecta to remain focused on driving business outcomes through behavioural change, rather than embracing the continual feature enhancement model employed by many BI/CRM technology vendors as they seek to create differentiation through the number of features and functions their software exhibits
The following whitepaper evaluates Intilecta's Enterprise Behavioural Intelligence value proposition against the criteria set down by Gartner in their recent Magic Quadrant evaluation of the BI technology platform market.
Download the full whitepaper [PDF]
In response to lowering the TCO equation, a number of new generation BI vendors have capitalized on the delivery models of open source and Software as a Service (SaaS).
Whilst providing appropriate solutions for the SME market, they tend not to be favoured by the larger organizations for various reasons (data security, architecture and system complexity, robustness etc).
What the new generation BI vendors, along with the traditional players, fail to articulate in their TCO discussions is real cost of driving business outcomes from the deployment of their software. I.e.: what effect does the deployment of the BI software have on the business?
Their value propositions provide Customer organizations with the flexibility and tools to create their own reports and dashboards. Perhaps the largest flaw in this approach is that Customer organizations, when probed, actually don't know what their requirements are and as a result many BI projects fall into the void between the BI sales demo and the hard realities of gaining traction inside their organization.
Further, flexibility built into the user side of BI vendor toolsets (e.g.: Microsoft Excel) have created huge cotton industries of information workers analysing data in their own unique ways, resulting in many data integrity and data quality issues endemic to large organizations today.
Not taking into consideration the cost of getting the Customer requirements right means most TCO discussions only look at a small part of the overall jigsaw. Getting the requirements 'right' often means engaging teams of consultants who employ a requirements gathering based engagement model. The trouble with this approach is that the requirements created will continue to evolve for years after the implementation as the Customer organisation grows its understanding and learning. This learning process when added to BI software vendor TCO models makes many of their offerings cost prohibitive.
Behavioural Intelligence employs Designware to cut through the requirements gathering model. By leveraging a predefined point of view on what the 'reports' should look like Intilecta is able to bypass the need for large teams of consultants and get the 'reports' right first time. This saves significant time and cost.
As a result, Intilecta's value proposition is extremely powerful in that it looks at the BI problem from the customer's perspective: In order for a customer to build the business case and drive value from BI they need to buy some software AND design and develop the right reports to drive the right business outcomes.
Intilecta combines its BI software and Designware to optimize the design/consulting stages of a typical BI project and as a result delivers a paradigm shift in TCO for tailored enterprise deployments.
While Business Intelligence is primarily focused on reporting and management analytics, Enterprise Behavioural Intelligence is concerned with driving specific behaviours and business outcomes through all levels of an organisation.
What Makes this Different?
| Traditional BI | Behavioural Intelligence | |
|---|---|---|
| Solution goal | Focus on the reporting requirements. | Focus on role based behaviours/outcomes |
| Implementation starting point | A blank page - what does the user need. | Out of the box IP - rapid start based on proven levers |
| Target audience | Predominantly management & analysts. | Information for the coalface - for use by the masses |
| Approach to user engagement | Usually waterfall development - engagement near end. | Collaborative design methodology - "buy-in built-in" |
| Delivery of information | Numbers, tables, cubes, trends, portals, etc. | Visualisations & supporting tables |
| Access to solution | Often delivered in another environment - portal, etc. | Delivered to your Inbox - familiar environment, online/offline |
| Approach to handling poor data quality | "Fix the issues and the business will want it" | "The business wants it so they'll fix the issues" |
Evaluation Against Gartner BI Platform Analysis
Gartner defines a BI platform as a software platform that enables users to build applications that help organizations learn and understand their business, delivering the 12 capabilities organized into three categories of functionality: integration, information delivery and analysis.1In many cases, the evaluation criteria used by Gartner in the BI technology platform space does not correlate directly with creating the 'total user experience' through the combination of Designware and software for the purposes of driving behavioural change. As a result, behavioural Intelligence requires additional criteria to assist in understanding what elements are required to drive and embed the business outcomes.
By taking a business led view of the problem space, behavioural intelligence drives very specific requirements in terms of how designware should be delivered to the user. With this approach, the technology requirements become much simpler and more specific when compared with typical BI technology platform vendors or for that matter, CRM vendors. As a result, Intilecta can be very specific about which functions and features the underpinning technology platform should exhibit.
This Designware led approach allows Intilecta to remain focused on driving business outcomes through behavioural change, rather than embracing the continual feature enhancement model employed by many BI/CRM technology vendors as they seek to create differentiation through the number of features and functions their software exhibits
The following whitepaper evaluates Intilecta's Enterprise Behavioural Intelligence value proposition against the criteria set down by Gartner in their recent Magic Quadrant evaluation of the BI technology platform market.
Download the full whitepaper [PDF]
Lower Total Cost of Ownership
Total Cost of Ownership (TCO) is, and remains, a large concern for organizations looking to implement and utilise Business Intelligence. In many cases organizations have been burnt in the past, or heard of other organizations implementing data warehouse / BI projects that cost too much, took too long or were completely underutilized by the business. Either way, organizations have a feeling of being less than satisfied.In response to lowering the TCO equation, a number of new generation BI vendors have capitalized on the delivery models of open source and Software as a Service (SaaS).
Whilst providing appropriate solutions for the SME market, they tend not to be favoured by the larger organizations for various reasons (data security, architecture and system complexity, robustness etc).
What the new generation BI vendors, along with the traditional players, fail to articulate in their TCO discussions is real cost of driving business outcomes from the deployment of their software. I.e.: what effect does the deployment of the BI software have on the business?
Their value propositions provide Customer organizations with the flexibility and tools to create their own reports and dashboards. Perhaps the largest flaw in this approach is that Customer organizations, when probed, actually don't know what their requirements are and as a result many BI projects fall into the void between the BI sales demo and the hard realities of gaining traction inside their organization.
Further, flexibility built into the user side of BI vendor toolsets (e.g.: Microsoft Excel) have created huge cotton industries of information workers analysing data in their own unique ways, resulting in many data integrity and data quality issues endemic to large organizations today.
Not taking into consideration the cost of getting the Customer requirements right means most TCO discussions only look at a small part of the overall jigsaw. Getting the requirements 'right' often means engaging teams of consultants who employ a requirements gathering based engagement model. The trouble with this approach is that the requirements created will continue to evolve for years after the implementation as the Customer organisation grows its understanding and learning. This learning process when added to BI software vendor TCO models makes many of their offerings cost prohibitive.
Behavioural Intelligence employs Designware to cut through the requirements gathering model. By leveraging a predefined point of view on what the 'reports' should look like Intilecta is able to bypass the need for large teams of consultants and get the 'reports' right first time. This saves significant time and cost.
As a result, Intilecta's value proposition is extremely powerful in that it looks at the BI problem from the customer's perspective: In order for a customer to build the business case and drive value from BI they need to buy some software AND design and develop the right reports to drive the right business outcomes.
Intilecta combines its BI software and Designware to optimize the design/consulting stages of a typical BI project and as a result delivers a paradigm shift in TCO for tailored enterprise deployments.
1 Magic Quadrant for Business Intelligence Platforms, 1Q07 (Source Gartner January 2007)